With the current Covid-19 crisis going on, the concept of a ‘festival season’ has pretty much been thrown out of the window. Many events which have been typically held in the summer are moving to September and October, such as the London Marathon.
On the flipside, many major festivals scheduled for the earlier parts of summer (Lovebox, All Points East, Parklife) have outright cancelled for 2020. They have been caught off guard by the speed of the virus and will simply not have time to adapt.
But for organisers with a bit more time and perspective, could there be a huge opportunity to move the ‘festival season’ into the winter? Could we have Glastonbury: The Winter Sessions in November or December? Okay, there’s mud. And its a bit cold. But if we put the old excuses to one side, I think there will be a huge demand for events like this later in the year, and somebody could win big on it.
Now is the time to shake things up…what do you think, eventprofs?
This is a topic I’ll be covering more in the next issue of Access All Areas, so if you have any thoughts please leave them below or email me at email@example.com!